Publications

CLIENT: CITY OF EDINA • BI-ANNUAL MAGAZINE | BRAND STRATEGY | ART DIRECTION | PHOTOGRAPHY

Distributed to every household and business in Edina, Minnesota, these publications are a vital link between a city and its residents. I redesigned the biannual Parks & Recreation Activities Directory and the monthly Edition: Edina newsletter, using clean layouts and high-impact visuals to connect with the community in a way that other mediums cannot.

These redesigns successfully reduced call volume, and the content templates I developed significantly streamlined the editorial process for contributing writers.